The Creator Jen Atkin is the woman behind the OUAI brand. Let me just leave that there for a moment. We're talking about the person who's styled hair for the likes of Jennifer Lopez, Gwen Stefani, Emma Stone, Sofia Vergara, Jessica Alba, Kim Kardashian, Cindy Crawford, Katy Perry, and Christina Hendricks and worked with designers and… Continue reading Discovering the OUAI to everyday effortless hair
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