This brightly coloured pot of fun is New Bed Head Joyride from TIGI. They told me that it’s the world’s first powder primer balm (PP Balm) for hair. Its purpose is to create the perfect base layer for any style and keep it that way.
They told me that it was a powder but when I opened it up it was actually a gel – in fact, it looks like a face primer – but then when I put it on my hand it turned to a fine powder effect that felt gloriously soft.
I have to admit I was still feeling confused. I didn’t really get the concept of a hair primer, or what I was supposed to do with it, or what it would do for my hair. I was wondering if it was one of those products that I just wouldn’t use. So I read a little more.
They said that the formula uses platinum-charged elastomer molecules ( I was never good at science and was starting to get lost!) found in skincare that prime the hair for a non-slip feel. Then they add in silica to give you a light, easy-to-style textured finish or a base for additional styling.
To be honest, I was still a little confused. I don’t think that’s TIGI’s fault I think it’s because I’m not used to a lot of different hair products apart from shampoo, conditioner, and the occasional treatment mask.
Anyway, I figured that it was about time I stopped reading the instructions and just tried it out to make my own mind up about what it was about. Short of time I smoothed a dollop onto my damp hair this morning, brushed it and tied it back in a ponytail, and went off to work.
By the time I arrived it had dried and was looking glossy and smooth (no wispy bits from traveling in on the tube and in the rain) and when I touched it – it felt the softest I can ever remember it feeling! It wasn’t just shiny it had body too – and so I think I finally get it – although I’m not sure that I can describe it clearly to you. It’s probably best if I go back to the instructions to find some bullet points to sum it up. The benefits of Bed Head Joyride are:
- Prevents first-day fluffiness
- Primes hair for easier styling by adding grip
- Adds texture and definition
- De-frizzes and smooths
So if you’d like to give it a try (and don’t mind that it comes in a container that can’t decide whether it’s a pepper pot or a sex toy – sorry I still can’t get over the look of the guy at the sorting office as he handed over the parcel to me) then you can buy it from salons priced around £15.
Let me know what you think. I’m expecting that you’ll love it!
This product was gifted to me for review but the opinions are my own and are not prescribed.
5 thoughts on “Review – New Bed Head Joyride”
Hi Hazel, great review. I was impressed with it too, texture reminded me of ally’s Face Defender, same kind of concept with the polymers. Laughed out loud at ‘sex toy’ as it did cross my mind, lol.
I was trying so hard to be professional and not mention it! But to be fair the name Joyride and the model’s pose lead you in that direction too. Thanks for commenting!
Hiya! Really loved your review – and will now purchase my own as my hair is having ‘a tantrum’ at mo. I guess the sex toy resemblance is obvious – made me giggle before I’d even started reading and I wonder if this convo starter of a design was all a clever ploy by the brand 🙂 Hats off to them if it works – as long as the product works well too 🙂 xx
Thank you. I definitely think it was intended. Got complimented on my hair today so must be doing something good!